FMP!

Chris Maslin
Final Major Project
Proposal 1

The sneaker has become a global phenomenon, and with the rise in demand for bespoke and custom sneakers companies have started to try and give the buyer more control over the design. Services such as NIKEiD let the consumer choose a popular model of footwear and select the colours and materials used in its construction. Puma have the ‘Mongolian Shoe BBQ’, which is similar to iD but is more stylised and themed with a greater selection of colours and materials. Adidas are yet to enter this area of uber-bespoke footwear.

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Create a concept and identity for Adidas that will allow them to challenge Nike and Puma in the world of sneaker customization. What features are going to give Adidas the edge and how can the concept be exposed to the sneaker freaks?

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Project outcomes
*An interactive website design that engages and stimulates creativity.
*An advertising campaign to hype up the new concept, whether it is still, motion or viral.
*A sample of the product.
*A logo or theme name for the project e.g. ‘Mongolian Shoe BBQ.’

Positives
*Contemporary theme.
*Plenty of mileage as a final major project.
*A subject I have a lot of passion and knowledge about.

Negatives
*Really needs to get Adidas’s endorsement/support/approval to give the project a live edge and worth.