Wednesday, 23 April 2008

Chris Maslin
Final Major Project
April update 3


This is a short tester for how I want my trainer/s to look on the website that enables the creator to view his or her trainer in 360 degrees to give a clear representation of how the design is taking shape.

///Obviously there would not be any sound on the real one, I just added it for this.///

Chris Maslin
Final Major Project
April update 2


I spent an afternoon this week in one of the photography studios to try and get some sense of how I want to apply the medical/surgical theme to my project outcomes as these are now my main goals for next month as I now have the concept and style sorted.

Here are some of the test shots from the shoot.

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This image has been mocked up to simulate a possible double page spread in a magazine or website feature.



///OTHER TEST SHOTS///




Thanks to JOE for being the Adi-Dr!
Chris Maslin
Final Major Project
April update 1



I know it has been a good month since I last posted any new stuff on this blog, but trust me a lot of things have happened and I'm going to show you!

The first major step forward in this project has been the visualization of the concept that I have had brewing in my head for a good two months. Getting it out of my head and into a sensible clear concise manner was my main goal over the easter break. On the second day back of the final term myself and 7 others were going to be presenting our projects to the rest of level 3 in the form of a data projected sideshow to test our communication skills and give a good insight to our f.m.p and what stage we were at.

Here are the slides from my presentation.

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The core concept for this project is to take sneaker customization further to a more bespoke audience that really know their KEGLER SUPER's from their FOREST HILLS. The intention is to engage and put the spark back into sneaker design as the market is currently swamped with lazy and thoughtless sneaker designs, ranging from re-producing the exact designs and colour-ways from the 70's and 80's to the uber-commercial formula of 'successful/cool company logo (example Heineken beer) + popular existing shoe model (Nike Dunk SB) + limited runs (500-1000) = instant sell out.'

Adi/splice is the name of my project and my concept is about taking features from popular models of footwear and splicing them together to create a new breed of shoe based on features of existing sneakers. The design therefore would be totally in the customers hand as to what parts they want to include or exclude, as the concept is not just about adding to but also taking away if that is what the customer wants to do. For example removing the 3 stripes on the side of pair of Adidas Gazelle in order to reduce bulkiness and create and cleaner more minimalistic style would also be possible.